As much as any single person, and that includes myself, Joel has been the driver behind our growth in recent years. He’s still just in his early thirties, but he has become a respected leader. Joel has changed the lives of thousands of people. His sense of ethics is deep-rooted and clear.

Joel Kleber, you are a true legend in Franchise Marketing. Very generous with your sharing of ideas, and we appreciate all you do for Jim's Pool Care and the Jim's Group.

It’s good stuff Joel. Too good for even Jim. I knew someone was onto something, and now I know who. Well done.

Joel’s reputation speaks for itself — his knowledge around branding, franchising, and marketing is second to none. But what stands out most is how genuine, down-to-earth, and generous he is with his time and insights. He’s someone who truly understands the franchise space and is always open to meaningful conversations, fresh perspectives, and sharing value with others.

Hey Joel - I was talking about you to a number of franchisors at the Expo in Brisbane this past weekend. Whenever they talked about recruitment - I said have you seen what Joel has done and the genius he has created. The numbers simply do not lie. Anyone who is interested in growth needs to look at your process and the dilligence you apply to it. Well done to you mate and keep teaching the sector! If you are anywhere in the world and want to recruit franchisees to your model - you need to be listening to Joel....