The $1.50/Day Strategy to Recruit More Franchisees

Welcome to the Franchise Marketer Newsletter Edition 3!

⏳ Read time: ~4 minutes

Welcome back! This week, we’re diving into podcasting for franchise recruitment, the $1.50/day franchise buyer strategy, and an AI tool to help you scale your content faster.

Here’s what you’ll learn today:
✅ How podcasts are the ultimate franchise sales tool
✅ The $1.50/day strategy that attracts serious franchise buyers
✅ AI-powered content repurposing to maximize your reach

📰 Podcasts for Franchise Recruitment

Anyone who follows me knows how much I emphasize podcasts as a crucial part of franchise recruitment. With AI, it’s easier than ever to create them in-house at virtually zero cost.

If you can afford a video production team, go for it—high production value helps with attention. But if someone is already interested in your franchise, production value isn’t as important as you might think.

Studio Example

At Jim’s, our podcasts—The Jim’s Podcast and More Than Just Mowing—have been our best salespeople. Prospects consume them on their own time without feeling pressured.

A recent franchisee told me:

That’s for a $30K franchise investment. Imagine the impact on QSR brands charging six figures!

What You Need to Start:

• Zoom Premium

• Spotify Creator Account

• Swell AI or Descript for repurposing

Our podcast ranks #3 and #9 in the franchise category, according to Feedspot.

Over the next editions, I will go into a lot more detail about my process around franchise podcasts, especially with re-purposing to maximise its reach.

If you’re not using podcasts, you’re missing out on a vast recruitment channel!

📣 The $1.50/Day Strategy to Attract Franchise Buyers

If you're spending big on ads but not attracting the right franchise leads, you’re doing it wrong. The $1.50/Day Strategy is a smarter way to test content, attract high-quality inquiries, and fill your pipeline—without burning your budget.

👉 Step 1: Post What Buyers Want to See

Winning Content for Franchise Recruitment:
✔️ Franchisee success stories (real earnings, lifestyle benefits)
✔️ Behind-the-scenes of running a franchise (show the system, not just the brand)
✔️ "Day in the Life" of a franchisee (relatable & engaging)
✔️ Short testimonials from happy owners (social proof sells)

🚨 Rule: If a post gets 10%+ engagement (likes, comments, shares), boost it.

👉 Step 2: Boost It for $1.50/Day

✅ Only boost high-engagement posts (buyers love social proof).
✅ Run for 3-7 days, then analyze engagement.
✅ If engagement stays high, scale to $10, then $100/day.

Example: A franchisee shares how they hit $10K/month in 6 months. If it gets 10%+ engagement, boost it to $1.50/day to reach potential buyers.

👉 Step 3: Retarget & Nurture

✔️ Retarget engaged users with franchise FAQs & next steps.
✔️ Use DMs or lead forms to move hot prospects to calls.
✔️ Repurpose winning content across Facebook, LinkedIn & YouTube Shorts.

📈 Why This Works for Franchise Recruitment

🔥 Less wasted ad spend—only scale content that already resonates.
🔥 Higher lead quality—buyers see real success stories, not generic ads.
🔥 Builds trust & credibility—franchise buyers don’t want hype, they want proof.

🚀 Try it this week: Post one success story, track engagement and boost it for $1.50/day. Let me know your results!

PS: I can’t take credit for this; I have adapted it from the great marketer, Dennis Yu, who you can see below, explaining this.

🤖 AI Tool Spotlight: SwellAI

Please note that I am an affiliate. However, I use this weekly.

If you create a lot of podcast or video content, repurposing can be time-consuming. That’s where Swell AI helps!

🔹 Transcribes summarises & repurposes your episodes instantly.
🔹 Generates blog posts, social captions & LinkedIn threads from your content.
🔹 Saves hours of manual work.

Try it out, and let me know how it works for you!

Video Examples

I have seen no brands in Australia put anything online from their training.

Maybe I am wrong about it; however, if you're expecting people to invest in your franchise, systems and training, why not give a sneak peek of it?

Example 1

@jimsgroup

Why start a Jim’s franchise? #jimsgroup #jimsmowing #franchise #franchising #smallbusiness #training

Example 2

Another video from training, which was posted the first time, received 1.3 million views and the second time, 235k views.

It is all organic, and most people can relate to what he is saying, compelling them to leave a comment.

No agency could have captured this, it’s why it’s crucial to have an in-house media team if you can afford it.

@jimsgroup

Does you CEO do this? #ceo #franchise #jimsgroup #entrepreneur #franchising

FCA Shoutout

Big thanks to the FCA team for giving us a shoutout for Jim’s Group as well.

My goal is to be known as the number 1 Franchise Marketing professional in Australia and any chance at shameless self-promotion, I will take!