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Marketing Insights for Franchise Growth

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Joel Kleber - CMO for Australia’s largest franchise.

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Featured

AI Software

+2

Are you Googleable?

Mar 11, 2025

•

9 min read

Are you Googleable?

📢 How to Get a Google Knowledge Panel (and Why It’s Critical for Aussie Franchisors and Personal Branding)

Joel Kleber
Joel Kleber

AI Software

+1

🤖 AI Tool Spotlight: Swell AI – The Ultimate Content Repurposing Assistant

Feb 9, 2025

•

2 min read

🤖 AI Tool Spotlight: Swell AI – The Ultimate Content Repurposing Assistant

Get value out of your podcasts.

Joel Kleber
Joel Kleber

Franchise Marketer

Why FGC is the future!

Feb 4, 2025

•

6 min read

Why FGC is the future!

Franchisee Generated Content can save you thousands!

Joel Kleber
Joel Kleber

Articles

Franchise Marketer

The KPI Playbook for Franchisors: Build Trust, Authority and Inbound Growth

Nov 25, 2025

•

7 min read

The KPI Playbook for Franchisors: Build Trust, Authority and Inbound Growth

The franchisors who publish. Win. The ones who don’t. Fade out. Here’s how to join the right group.

Joel Kleber
Joel Kleber

Franchise Marketer

Your franchise leads aren’t the problem

Nov 20, 2025

•

7 min read

Your franchise leads aren’t the problem

The real issue is what buyers can’t find when they go looking.

Joel Kleber
Joel Kleber

Franchise Marketer

+1

Starting a franchise at 17. Scaling to 45 locations by 26

Nov 18, 2025

•

8 min read

Starting a franchise at 17. Scaling to 45 locations by 26

Learn how to get franchisees busy before they start!

Joel Kleber
Joel Kleber

Content Marketing

+2

The trust crisis is killing franchise sales

Sep 9, 2025

•

9 min read

The trust crisis is killing franchise sales

Traditional ads are collapsing. Authentic video is the only fix.

Joel Kleber
Joel Kleber

Franchise Marketer

+1

The #1 platform is still driving franchise leads

Aug 26, 2025

•

6 min read

The #1 platform is still driving franchise leads

July/August stats reveal where prospects spend time and what franchisors are missing.

Joel Kleber
Joel Kleber

Content Marketing

+2

The Evolution of Franchise Marketing: Glenn Walford on the Shift from Traditional to Content-Led Growth

Aug 21, 2025

•

11 min read

The Evolution of Franchise Marketing: Glenn Walford on the Shift from Traditional to Content-Led Growth

Franchisee Generated Content can save you thousands!

Joel Kleber
Joel Kleber
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