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Franchise Marketer

Join 1,200 weekly readers who open over 62% of our emails sent, PLUS receive a FREE 60-page franchise growth playbook with strategies used to help Jim’s Group grow by net 2,000 franchisees in 6 years.


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Trusted by 1,207 franchise professionals at

Created By

Joel Kleber - CMO for Australia’s largest franchise.

#1 Franchise Executives Annual Top 30 report 2024

#6 Franchise Executives Annual Top 30 report 2025

FIA Finalist Franchise Marketing Manager of the Year 2025

Featured

AI Software

+2

Are you Googleable?

Mar 10, 2025

•

9 min read

Are you Googleable?

📢 How to Get a Google Knowledge Panel (and Why It’s Critical for Aussie Franchisors and Personal Branding)

Joel Kleber
Joel Kleber

AI Software

+1

🤖 AI Tool Spotlight: Swell AI – The Ultimate Content Repurposing Assistant

Feb 9, 2025

•

2 min read

🤖 AI Tool Spotlight: Swell AI – The Ultimate Content Repurposing Assistant

Get value out of your podcasts.

Joel Kleber
Joel Kleber

Franchise Marketer

Why FGC is the future!

Feb 3, 2025

•

6 min read

Why FGC is the future!

Franchisee Generated Content can save you thousands!

Joel Kleber
Joel Kleber

Articles

Content Marketing

+2

The Evolution of Franchise Marketing: Glenn Walford on the Shift from Traditional to Content-Led Growth

Aug 21, 2025

•

11 min read

The Evolution of Franchise Marketing: Glenn Walford on the Shift from Traditional to Content-Led Growth

Franchisee Generated Content can save you thousands!

Joel Kleber
Joel Kleber

Franchise Marketer

+1

How Google's 2011 study still predicts your franchise buyers

Aug 18, 2025

•

9 min read

How Google's 2011 study still predicts your franchise buyers

Why this franchisee spent 400 hours researching us 🕐

Joel Kleber
Joel Kleber

LinkedIn

+1

5 profile fixes that turn LinkedIn visitors into franchise leads

Aug 4, 2025

•

9 min read

5 profile fixes that turn LinkedIn visitors into franchise leads

Weekly insights for franchise marketers who want to stay ahead of the curve

Joel Kleber
Joel Kleber

Franchise Marketer

+1

How smart franchise brands handle SEO in 2025

Jul 28, 2025

•

8 min read

How smart franchise brands handle SEO in 2025

Weekly insights for franchise marketers who want to stay ahead of the curve

Joel Kleber
Joel Kleber
New Franchise Marketer Podcast Episode

Jul 16, 2025

•

2 min read

New Franchise Marketer Podcast Episode

Make a digital clone!

Joel Kleber
Joel Kleber

Franchise Marketer

The Lead Generation Channel You're Not Using (And 3 AI Updates That Matter)

Jul 14, 2025

•

10 min read

The Lead Generation Channel You're Not Using (And 3 AI Updates That Matter)

Weekly insights for franchise marketers who want to stay ahead of the curve

Joel Kleber
Joel Kleber
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