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Marketing Insights for Franchise Growth

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Franchising Doesn't Grow Through Ads, It Grows Through Trust

Franchising Doesn't Grow Through Ads, It Grows Through Trust

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Created By

Joel Kleber - CMO for Australia’s largest franchise.

#1 Franchise Executives Annual Top 30 report 2024

#6 Franchise Executives Annual Top 30 report 2025

FIA Finalist Franchise Marketing Manager of the Year 2025

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Featured

AI Software

+2

Are you Googleable?

Mar 11, 2025

•

9 min read

Are you Googleable?

📢 How to Get a Google Knowledge Panel (and Why It’s Critical for Aussie Franchisors and Personal Branding)

Joel Kleber
Joel Kleber

AI Software

+1

🤖 AI Tool Spotlight: Swell AI – The Ultimate Content Repurposing Assistant

Feb 9, 2025

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2 min read

🤖 AI Tool Spotlight: Swell AI – The Ultimate Content Repurposing Assistant

Get value out of your podcasts.

Joel Kleber
Joel Kleber

Franchise Marketer

Why FGC is the future!

Feb 4, 2025

•

6 min read

Why FGC is the future!

Franchisee Generated Content can save you thousands!

Joel Kleber
Joel Kleber

Articles

Content Marketing

+2

The trust crisis is killing franchise sales

Sep 9, 2025

•

9 min read

The trust crisis is killing franchise sales

Traditional ads are collapsing. Authentic video is the only fix.

Joel Kleber
Joel Kleber

Franchise Marketer

+1

The #1 platform is still driving franchise leads

Aug 26, 2025

•

6 min read

The #1 platform is still driving franchise leads

July/August stats reveal where prospects spend time and what franchisors are missing.

Joel Kleber
Joel Kleber

Content Marketing

+2

The Evolution of Franchise Marketing: Glenn Walford on the Shift from Traditional to Content-Led Growth

Aug 21, 2025

•

11 min read

The Evolution of Franchise Marketing: Glenn Walford on the Shift from Traditional to Content-Led Growth

Franchisee Generated Content can save you thousands!

Joel Kleber
Joel Kleber

Franchise Marketer

+1

How Google's 2011 study still predicts your franchise buyers

Aug 19, 2025

•

9 min read

How Google's 2011 study still predicts your franchise buyers

Why this franchisee spent 400 hours researching us 🕐

Joel Kleber
Joel Kleber

LinkedIn

+1

5 profile fixes that turn LinkedIn visitors into franchise leads

Aug 5, 2025

•

9 min read

5 profile fixes that turn LinkedIn visitors into franchise leads

Weekly insights for franchise marketers who want to stay ahead of the curve

Joel Kleber
Joel Kleber

Franchise Marketer

+1

How smart franchise brands handle SEO in 2025

Jul 29, 2025

•

8 min read

How smart franchise brands handle SEO in 2025

Weekly insights for franchise marketers who want to stay ahead of the curve

Joel Kleber
Joel Kleber
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