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Oliver Buchannon
Joel Kleber

CMO for Australia's largest franchise network, Jim's Group, with more than 5,600 franchisees. #1 Franchise Executive 2024 in Australia.

Content Marketing

+2

The trust crisis is killing franchise sales

Sep 8, 2025

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9 min read

The trust crisis is killing franchise sales

Traditional ads are collapsing. Authentic video is the only fix.

Joel Kleber
Joel Kleber

Franchise Marketer

+1

The #1 platform is still driving franchise leads

Aug 25, 2025

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6 min read

The #1 platform is still driving franchise leads

July/August stats reveal where prospects spend time and what franchisors are missing.

Joel Kleber
Joel Kleber

Content Marketing

+2

The Evolution of Franchise Marketing: Glenn Walford on the Shift from Traditional to Content-Led Growth

Aug 21, 2025

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11 min read

The Evolution of Franchise Marketing: Glenn Walford on the Shift from Traditional to Content-Led Growth

Franchisee Generated Content can save you thousands!

Joel Kleber
Joel Kleber

Franchise Marketer

+1

How Google's 2011 study still predicts your franchise buyers

Aug 18, 2025

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9 min read

How Google's 2011 study still predicts your franchise buyers

Why this franchisee spent 400 hours researching us 🕐

Joel Kleber
Joel Kleber

LinkedIn

+1

5 profile fixes that turn LinkedIn visitors into franchise leads

Aug 4, 2025

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9 min read

5 profile fixes that turn LinkedIn visitors into franchise leads

Weekly insights for franchise marketers who want to stay ahead of the curve

Joel Kleber
Joel Kleber

Franchise Marketer

+1

How smart franchise brands handle SEO in 2025

Jul 28, 2025

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8 min read

How smart franchise brands handle SEO in 2025

Weekly insights for franchise marketers who want to stay ahead of the curve

Joel Kleber
Joel Kleber
New Franchise Marketer Podcast Episode

Jul 16, 2025

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2 min read

New Franchise Marketer Podcast Episode

Make a digital clone!

Joel Kleber
Joel Kleber

Franchise Marketer

The Lead Generation Channel You're Not Using (And 3 AI Updates That Matter)

Jul 14, 2025

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10 min read

The Lead Generation Channel You're Not Using (And 3 AI Updates That Matter)

Weekly insights for franchise marketers who want to stay ahead of the curve

Joel Kleber
Joel Kleber

Franchise Marketer

The AI Search Revolution: What Australian Franchisors Need to Know Before It's Too Late

Jul 1, 2025

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10 min read

The AI Search Revolution: What Australian Franchisors Need to Know Before It's Too Late

Weekly insights for franchise marketers who want to stay ahead of the curve

Joel Kleber
Joel Kleber

Franchise Marketer

AI Ads are here!

Jun 16, 2025

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5 min read

AI Ads are here!

Good-bye expensive production companies!

Joel Kleber
Joel Kleber

Franchise Marketer

An Australian first with AI?

Jun 11, 2025

•

3 min read

An Australian first with AI?

Plus how to grow with Short Form Video

Joel Kleber
Joel Kleber

Franchise Marketer

2 new podcast episodes out now

Jun 5, 2025

•

4 min read

2 new podcast episodes out now

How to get a Google Knowledge panel and podcasting for franchise growth

Joel Kleber
Joel Kleber

Franchise Marketer

How to grow on LinkedIn and the BEST AI Agent

Jun 2, 2025

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8 min read

How to grow on LinkedIn and the BEST AI Agent

Comprehensive guide on how to grow on LinkedIn!

Joel Kleber
Joel Kleber

Franchise Marketer

The Franchise Marketer Podcast is live!

May 12, 2025

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3 min read

The Franchise Marketer Podcast is live!

First episode is all about video content and where brands go wrong with Glenn Walford.

Joel Kleber
Joel Kleber

Franchise Marketer

Zero Click Marketing Is Here!

Apr 7, 2025

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8 min read

Zero Click Marketing Is Here!

Own your search presence, show up in AI, and try 5 image prompts to see Chat GPT's new image capability.

Joel Kleber
Joel Kleber

AI Tutorial

🎬 How I Create AI Music Video Clips (Step-by-Step)

Apr 7, 2025

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3 min read

🎬 How I Create AI Music Video Clips (Step-by-Step)

Discover why franchise podcasts are your best sales tool—and how to start one for next to nothing.

Joel Kleber
Joel Kleber

AI Software

+2

Are you Googleable?

Mar 10, 2025

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9 min read

Are you Googleable?

📢 How to Get a Google Knowledge Panel (and Why It’s Critical for Aussie Franchisors and Personal Branding)

Joel Kleber
Joel Kleber

Franchise Marketer

Why Franchise Buyers Trust Video

Mar 4, 2025

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10 min read

Why Franchise Buyers Trust Video

From first research to final decision—why content drives franchise sales

Joel Kleber
Joel Kleber

AI Software

+1

🤖 🎤 AI Tool Spotlight: Gamma AI – A Game Changer for Presentations

Mar 2, 2025

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2 min read

🤖 🎤 AI Tool Spotlight: Gamma AI – A Game Changer for Presentations

No more late night slide creation!

Joel Kleber
Joel Kleber

Franchise Marketer

The $1.50/Day Strategy to Recruit More Franchisees

Feb 9, 2025

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7 min read

The $1.50/Day Strategy to Recruit More Franchisees

Discover why franchise podcasts are your best sales tool—and how to start one for next to nothing.

Joel Kleber
Joel Kleber

AI Software

+1

🤖 AI Tool Spotlight: Swell AI – The Ultimate Content Repurposing Assistant

Feb 9, 2025

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2 min read

🤖 AI Tool Spotlight: Swell AI – The Ultimate Content Repurposing Assistant

Get value out of your podcasts.

Joel Kleber
Joel Kleber

Franchise Marketer

Why FGC is the future!

Feb 3, 2025

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6 min read

Why FGC is the future!

Franchisee Generated Content can save you thousands!

Joel Kleber
Joel Kleber

AI Tutorial

AI Tool Spotlight: Google Notebook LM

Feb 2, 2025

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2 min read

AI Tool Spotlight: Google Notebook LM

Learn anything faster!

Joel Kleber
Joel Kleber

Franchise Marketer

Introducing the Franchise Marketer Newsletter

Jan 27, 2025

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14 min read

Introducing the Franchise Marketer Newsletter

Insights, tips and actionable marketing advice for people in franchising.

Joel Kleber
Joel Kleber
You only need a personal brand to sell franchises

Jun 16, 2024

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5 min read

You only need a personal brand to sell franchises

See how Mike Andes does it!

Joel Kleber
Joel Kleber
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